The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Kafa "Legally Bride"
Agency: Leo Burnett / Beirut
Client: KAFA (enough) Violence & Exploitation Category: Events & Experiential
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Events & Experiential
Care Counts
Agency: DigitasLBi / Chicago + Ketchum / Chicago
Client: Whirlpool Category: Events & Experiential
The Unusual Football Field Project : Football field that breaks through the rectangular boundary
Agency: CJ WORX / BANGKOK
Client: AP THAILAND Category: Events & Experiential
#MakeADogsBlackFriday
Agency: Carmichael Lynch / Minneapolis
Client: Subaru of America and REI Category: Events & Experiential
The Virgin America First Class Shoe
Agency: Eleven, Inc. / San Francisco
Client: Virgin America Airlines Category: Events & Experiential
#LeyDeMierda (#ShitLaw)
Agency: GarnierBBDO / San José
Client: Territorio de Zaguates Category: Events & Experiential
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles
Client: Tostitos Category: Events & Experiential
+MET PROJECT
Agency: J. Walter Thompson Japan / Tokyo + Onion Inc. / Tokyo + amana inc. / Tokyo
Client: TANIZAWA Category: Events & Experiential
Device Like No Other
Agency: MullenLowe / Boston
Client: American Greetings Category: Events & Experiential
Behind the leather
Agency: Ogilvy Group Thailand / Bangkok
Client: People for the Ethical Treatment of Animals Category: Events & Experiential
Award:
2017 Public Relations Gold Pencil
Agency:
Leo Burnett / Beirut
Client:
KAFA (enough) Violence & Exploitation
Title:
Kafa "Legally Bride"
Category:
Events & Experiential
Annual ID:
OS_PR17005G
Award:
2017 Public Relations Gold Pencil
Agency:
McCann / New York + Framestore / New York
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Events & Experiential
Annual ID:
OS_PR17006G
Award:
2017 Public Relations Silver Pencil
Agency:
DigitasLBi / Chicago + Ketchum / Chicago
Client:
Whirlpool
Title:
Care Counts
Category:
Events & Experiential
Annual ID:
OS_PR17007S
Award:
2017 Public Relations Silver Pencil
Agency:
Grey Canada / Toronto
Client:
Salvation Army
Title:
Open House
Category:
Events & Experiential
Annual ID:
OS_PR17008S
Award:
2017 Public Relations Bronze Pencil
Agency:
CJ WORX / BANGKOK
Client:
AP THAILAND
Title:
The Unusual Football Field Project : Football field that breaks through the rectangular boundary
Category:
Events & Experiential
Annual ID:
OS_PR17009B
Award:
2017 Public Relations Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Subaru of America and REI
Title:
#MakeADogsBlackFriday
Category:
Events & Experiential
Annual ID:
OS_PR17039M
Award:
2017 Public Relations Merit Award
Agency:
Eleven, Inc. / San Francisco
Client:
Virgin America Airlines
Title:
The Virgin America First Class Shoe
Category:
Events & Experiential
Annual ID:
OS_PR17040M
Award:
2017 Public Relations Merit Award
Agency:
GarnierBBDO / San José
Client:
Territorio de Zaguates
Title:
#LeyDeMierda (#ShitLaw)
Category:
Events & Experiential
Annual ID:
OS_PR17041M
Award:
2017 Public Relations Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles
Client:
Tostitos
Title:
The Breathalyzer Bag
Category:
Events & Experiential
Annual ID:
OS_PR17042M
Award:
2017 Public Relations Merit Award
Agency:
HEIMAT / Berlin
Client:
Legacy
Title:
#Paintback
Category:
Events & Experiential
Annual ID:
OS_PR17043M
Award:
2017 Public Relations Merit Award
Agency:
J. Walter Thompson Japan / Tokyo + Onion Inc. / Tokyo + amana inc. / Tokyo
Client:
TANIZAWA
Title:
+MET PROJECT
Category:
Events & Experiential
Annual ID:
OS_PR17044M
Award:
2017 Public Relations Merit Award
Agency:
Juniper Park\TBWA / Toronto
Client:
YWCA Canada
Title:
Blamé
Category:
Events & Experiential
Annual ID:
OS_PR17045M
Award:
2017 Public Relations Merit Award
Agency:
MCCANN / BUCHAREST
Client:
FUNDATIA RENASTEREA
Title:
BRAVE CUT
Category:
Events & Experiential
Annual ID:
OS_PR17046M
Award:
2017 Public Relations Merit Award
Agency:
McCann / New York
Client:
The Brady Campaign
Title:
Toddlers Kill
Category:
Events & Experiential
Annual ID:
OS_PR17047M
Award:
2017 Public Relations Merit Award
Agency:
MullenLowe / Boston
Client:
American Greetings
Title:
Analog
Category:
Events & Experiential
Annual ID:
OS_PR17048M
Award:
2017 Public Relations Merit Award
Agency:
MullenLowe / Boston
Client:
American Greetings
Title:
Device Like No Other
Category:
Events & Experiential
Annual ID:
OS_PR17049M
Award:
2017 Public Relations Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
People for the Ethical Treatment of Animals
Title:
Behind the leather
Category:
Events & Experiential
Annual ID:
OS_PR17050M